Crowd-Advertising - New Startup "VidFall" is paving the way!

I recently wrote an article on the power of crowdsourcing and how it is easier than ever for someone small to make a large splash in the entrepreneur ecosystem.

There is however, a new way to harness the power of the crowd, and when paired with digital advertising, it is going to be a game changer!

Introducing "Crowd-Advertising".  Crowd Advertising is the theory of utilizing advertising revenue to cover some/all of the costs of products and services. 

In the past, the newspaper industry used advertising revenue to cover the costs of the actual newspaper so that you only have to pay fifty cents for a newspaper.  However, digital media is where there is a much larger audience, and has the ability to have a much bigger impact.

This new Crowd Advertising theory is currently being created by a new startup called VidFall. VidFall is a company that utilizes advertising revenue to lower the costs of everyday products and services based on you as a consumer watching relative video advertisements. 

VidFall Example:  I can currently purchase an Apple TV worth $70 for $62 because people have watched the advertisement next to the product enough to subsidize the Apple TV. 

VidFall has hundreds of different products to choose from, and range from GoPro's to Video Games.

Where VidFall might be one of the first "Crowd Advertising" companies around, there are literally hundreds of uses for this type of platform.

Future ideas for Crowd Advertising 

Music Industry: Crowd Advertising could potentially be used in the music industry where artists will give away free songs after watching "50 advertising videos"

Non-Profits: Crowd Advertising could be used for raising money for certain projects such as raising $50,000 for a construction project, and then pair your crowd advertising with social media to have more people watch advertisements where the advertising revenue received gets put towards the projects goals!  It might take 25,000,000 views to raise $50,000 however it getting increasingly easier to reach massive amounts of people through the internet.

Crowd Advertising IS going to be big, and VidFall is paving the way for future Crowd Advertising companies and the consumers they serve.

VidFall is a Portfolio Company for Wasabi Ventures, who have brought us companies such as Ustream, LaunchAngels, CapLinked, ImmedietlyApp, and Wanderu