Aziz Ansari - #INBOUND15 Keynote Recap - The Inbound Marketing Guide for Modern Relationships

Aziz Ansari, what a funny guy!  Mostly known for his comedian type role in his stand up career as well as his roles on TV series such as Parks and Rec, Aziz also is a New York Best Seller for his book, Modern Romance, An Investigation.

During his Keynote at #INBOUND15, Aziz cover many aspects of his new book, and also added a bunch of laughs to the 14k person crowd!

The keynote touched on changes over time of relationships, both how they get started, and the overall goals in life.  Where people used to get married to become adults and move out of their parents house, now people are endlessly searching for true love.  Many couples (1 in 3) now utilize some sort of online dating to see their options.  

Example: Tinder.  

Tinder is the swipe left, swipe right mobile application to if you like someone based on their photo or not.  This application has taken the world by storm but also has been given much scrutiny. However, if you think about it, this application is just a virtual way of doing what everyone has been doing for their entire lives!  Even before technology!  When you walk into a bar, each person walks in, scans the people who are there, and immediately categorize the people there into “I would possibly date you” or “Not a chance”.  

Another difference that Aziz highlighted in his book is that how you interact with people changes depending on your age.

Example: How to Contact Someone after a night at a Bar.  Method: Phone Call

• Older than 50: Call me… I don’t text.
• Age 32: Wow, he/she is calling me on the phone. How thoughtful and mature.
• Age 22: Why are he/she calling me… this is weird… text would be better

Overall, the keynote was very interesting, and a great way to start the morning!  Throughout the day #INBOUND15 has a plethora of workshops on inbound marketing topics.  For more information, visit www.inbound.com to find out more about this amazing conference.

Also, for updates and more photos, follow me on twitter! @celdridge8

Keypoints, Quotes, and Interesting Facts from the Keynote:

• Aziz Ansari’s new book is basically the inbound marketing guide to getting laid.
• #INBOUND15 is not a conference, its a movement.
• 1 of 3 couples found each other based on some sort of online dating.
• Older couples got married to get out of the house, while now people are endlessly search for true love.
• Don’t use the word “texty” in a text message to a person you want to go on a date with
• People will cancel plans over the phone via text because it does not take feelings like a phone call does.
• Plan more interesting dates - Coffee dates are to general and do not spur conversation like a Monster Truck Rally would.
• The Inbound Team has the smallest water cups for their speakers…  (You needed to be present that it to be VERY funny)