The Startup Genome Project 2.0

I was recently provided this infographic from one of the readers of my blog.  I found it very interesting, and it helps give a quick look into how to startup ecosystem is evolving and changing throughout the globe!

Feel free to take a quick look and share this to all your startup minded friends!



Source: ComputerScienceZone.org

Improve with Improv at #INBOUND15

Dave Delaney has spoken at many different companies and events everywhere.  From LinkedIn Marketing, to other specific topics, Dave has also moved into the world of Improv.  

Where most people first think of shows such as Who’s Line It Is Anyway” there is also a basic, but great lesson, that helps us understand how improv can also help us with our personal lives.

Improv allows you to be a better listener.  By being a better listener, you are able to network better, as well as keep a fresh perspective of everything that is going on around you.  Being a listener allows you to do a few important things when having a conversation with someone.

L.I.S.T.E.N.

• Look Interested
• Look at them in the eye
• Don’t get sidetracked by other things that are going on around you. 
• Make them the center of your attention
• Involve Yourself By Responding
• Respond back with saying such as “tell me more!” or “That sounds amazing, what else did you do?”
• Stay On Target
• Let the other person do all the talking
• Keeping on track makes a more meaningful conversation
• Test Your Understanding
• Repeat instructions to make sure you are 100% on the same page as everyone else.
• Evaluate The Message
• Take the message and think to make sure you truly understand what the person was talking about.  Make it more meaningful.
• Neutralize the Feelings
• When people share the same feelings, there is no imbalance.

Aziz Ansari - #INBOUND15 Keynote Recap - The Inbound Marketing Guide for Modern Relationships

Aziz Ansari, what a funny guy!  Mostly known for his comedian type role in his stand up career as well as his roles on TV series such as Parks and Rec, Aziz also is a New York Best Seller for his book, Modern Romance, An Investigation.

During his Keynote at #INBOUND15, Aziz cover many aspects of his new book, and also added a bunch of laughs to the 14k person crowd!

The keynote touched on changes over time of relationships, both how they get started, and the overall goals in life.  Where people used to get married to become adults and move out of their parents house, now people are endlessly searching for true love.  Many couples (1 in 3) now utilize some sort of online dating to see their options.  

Example: Tinder.  

Tinder is the swipe left, swipe right mobile application to if you like someone based on their photo or not.  This application has taken the world by storm but also has been given much scrutiny. However, if you think about it, this application is just a virtual way of doing what everyone has been doing for their entire lives!  Even before technology!  When you walk into a bar, each person walks in, scans the people who are there, and immediately categorize the people there into “I would possibly date you” or “Not a chance”.  

Another difference that Aziz highlighted in his book is that how you interact with people changes depending on your age.

Example: How to Contact Someone after a night at a Bar.  Method: Phone Call

• Older than 50: Call me… I don’t text.
• Age 32: Wow, he/she is calling me on the phone. How thoughtful and mature.
• Age 22: Why are he/she calling me… this is weird… text would be better

Overall, the keynote was very interesting, and a great way to start the morning!  Throughout the day #INBOUND15 has a plethora of workshops on inbound marketing topics.  For more information, visit www.inbound.com to find out more about this amazing conference.

Also, for updates and more photos, follow me on twitter! @celdridge8

Keypoints, Quotes, and Interesting Facts from the Keynote:

• Aziz Ansari’s new book is basically the inbound marketing guide to getting laid.
• #INBOUND15 is not a conference, its a movement.
• 1 of 3 couples found each other based on some sort of online dating.
• Older couples got married to get out of the house, while now people are endlessly search for true love.
• Don’t use the word “texty” in a text message to a person you want to go on a date with
• People will cancel plans over the phone via text because it does not take feelings like a phone call does.
• Plan more interesting dates - Coffee dates are to general and do not spur conversation like a Monster Truck Rally would.
• The Inbound Team has the smallest water cups for their speakers…  (You needed to be present that it to be VERY funny)

2015 Hubspot #INBOUND15 Conference

So it is 6:45 and I have already made it from New Hampshire to the Boston Convention Center for the annual Hubspot Inbound conference (#INBOUND15).  Just approaching the convention center I was getting the shivers from pure excitement! (If you have not already seen my @celdridge8 twitter feed...)

This years INBOUND Conference includes great keynotes, such as Aziz Ansari who I will be seeing this morning, and also great entertainment such as Amy Schumer, who I will also be seeing tonight!  Not to mention the hundreds of workshops that take place throughout the week.

So what is INBOUND15?  Inbound is a conference about the new world of Inbound Marketing.  Inbound marketing is marketing that brings customers to you instead of marketers going out of the company to try and draw in customers.  Examples of inbound marketing are SEO, Blogs, Websites, Content, Social Media, and Calls to Action, just to name a few.

So who should attend this conference?  The answer is, EVERYONE!  Of course there will be around 10,000 people here throughout the week, but everyone should get here and learn the valuable trade of Inbound Marketing which is seen in many startup companies today.

So as you sip your coffee today at work, or you are browsing your twitter feed waiting in line, be sure to follow my updates throughout the day as well as my summary blog posts throughout the next few days.

Follow me on Twitter! @celdridge8